Read to Save
Traveling to Seattle from Pennsylvania after Thanksgiving, I had a layover in Denver. In the Denver International Airport, there was an advertisement by FirstBank with three QR codes on it.
The codes take you to three webpages where you can download three classics: Emma by Jane Austen; Walden; or, Life in the Woods by Henry David Thoreau; and Dracula by Bram Stoker.
I pondered the relationship between reading and saving. It’s quite deep: If you’re home reading, then you’re not out spending money. Hmm…On second thought, maybe they just want you to save a few bucks at the airport bookstore.
Their links work, and this is FirstBank’s first attempt at mobile marketing, too. Judging by their other advertisements, I conclude that FirstBank has a team of marketers who may actually take their jobs seriously.
What can I say? If you have been reading my blog, you know how many QR codes are put out there – by people from watchmaker to computer manufacturer to the Captains of the QR Code galaxy – that do not work. I am not picky at this point.
Being a Seattlelite without a smartphone, I always feel a bit like a dinosaur. But when some passersby watched me curiously as I scanned the QR codes, I was reminded that the majority of the rest of the country does not care about having internet access at all times, much less smartphones, and QR codes.