I supported the disaster relief in Haiti by sending a SMS. Other than that, I have no experience with mobile marketing. To get an idea of what’s out there in the world of mobile marketing, I did a simple search on Google and found Mobile Marketer, “the news leader in mobile marketing, media and commerce”.
After reading about the various mechanisms available, it seems that QR codes are enjoying all the hype at the moment. They are used on billboards, movie posters, TV, and everywhere else that has room for these 2-dimensional codes.
Mobile Marketer featured a story about Tissot sponsoring Danica Patrick to drive a race car with a QR code on the hood at a NASCAR event tomorrow. This race car is the first ever to feature a mobile bar code. With the car going round and round at high speed, I imagine live audiences will have a hard time getting their devices to read the code. Perhaps I will have better luck scanning it on the TV!?
Check back here tomorrow, and we shall see if this Tissot QR strategy will provide an enticing consumer experience, or just be a disappointing gimmick.